YOUR PARTNER IN THOUGHTFUL AI
We’re a consulting practice that helps organizations navigate AI responsibly by building literacy and alignment first, so that initiatives support people, values and meaningful outcomes.
IN THIS MOMENT, WE NEED A structured, human-centered way to explore AI BY
building literacy
aligning people around shared goals
uncovering opportunities to create value & unlock potential
reshaping work, not just bolting AI onto an existing workflows
testing ideas in practice without overselling outcomes
That’s the purpose of orient(ai)tion. It isn’t about chasing every new tool, deploying massive predictive models, or automating people out of the process. It’s about building shared understanding, asking the important (and sometimes uncomfortable) questions, and identifying where AI truly fits within your workflows and values.
Through primers, workshops, and guided pilots, orient(ai)tion helps organizations cut through hype and uncertainty, align teams around common goals, and chart a thoughtful, practical course for AI adoption.
ERIN EISINGER
founder & principal
orient(ai)tion emerged from Erin’s 20+ years as an award-winning designer, researcher, strategist and consultant working with global enterprises like Johnson & Johnson, Aflac, Acuity, Bose, Shell Recharge, Finansbank, Exploding Kittens, AARP, FINRA, and others, as well as startups and growth-stage companies preparing to scale. She’s developed toolkits that support midwives in the Global South, led experience strategy for highly—regulated financial and insurance industries, gained insights to prepare products ahead of a new release, and created brand and digital systems designed to evolve with organizations over time. She’s also been a design professor at Northeastern University and Istanbul Technical University, and a guest speaker at UC Irvine and the Advanced Forum on Interaction Design in China.
That experience translates directly to AI adoption: making sense of complexity, asking the hard “should we?” questions, aligning diverse teams around a shared vision, and planning how to move forward.
“Erin was just fantastic. She made everything click.”
“It’s really fun to watch Erin interview people and see how she uncovers insights and gets people aligned.”
OZLEM TUSKAN
strategic partner & workshop co-lead
orient(ai)tion draws on Ozlem’s three decades of experience as a brand and innovation strategist, future analyst, and leadership transformation coach. She has guided growth and innovation across global industries such as tech, finance, FMCG, beauty, fashion, energy, and hospitality, helping organizations strengthen brand value, inspire trust, and lead with vision. She’s worked with CNN, NatWest, L'Oreal, Google, Diageo, Ritz Carlton, Unilever, Coca-Cola, Emirates, Facebook.
Before founding The Resilient, a strategic advisory and coaching practice for scale-ups, Ozlem built and exited one of Istanbul’s fastest-growing brand design consultancies, serving the region’s top twenty brands. She also held senior leadership roles at four major advertising agencies and the foresight consultancy The Future Laboratory, shaping brand and innovation strategies for multinational corporations and emerging ventures alike.
Her work bridges external transformation with inner leadership growth, empowering teams and executives to navigate change with clarity and confidence. A frequent keynote speaker and mentor, Ozlem has shared her insights at Cannes Lions, the UK Creative Festival, SheSays, and Warwick University, and serves as an Entrepreneur in Residence at Warwick Innovation District. She is also the Founding Advisory Member of Female Founders Rise, the UK’s leading female founder network with 10,000 members.
Contact us
If you’re looking for a partner who can connect strategy, design, and emerging technology in ways that are practical and people-first, you’re in the right place.