STOP CHASING TECH. START SETTING DIRECTION.
AI STRATEGY THAT MOVES REAL WORK FORWARD
“PHENOMENAL!”
“BREATH OF FRESH AIR”
“FAST-PACED, LEVEL-SETTING”
9.8 NPS
Most companies are experimenting, but few are creating meaningful value.
We help you close that gap. orient(ai)tion helps leaders and teams build shared AI literacy, align on what “value” actually means for your business, and identify responsible use cases worth implementing. We want AI that supports better outcomes, not just faster output.
The AI moment most teams are living in
Organizations feel pressure to “do something with AI,” but unstructured adoption leads to fragmented efforts, redundant tools, inconsistent customer experiences, and rising operational risk.
The question isn’t whether AI is important.
It’s whether your organization is aligned on what you’re trying to achieve and where AI can genuinely improve workflows, strategy, and outcomes.
People are trying AI in pockets with no shared view of what’s allowed, what’s useful, and what “good” looks like
Time gets spent generating outpuT while ORGS ARE misaligned on outcomes
Tool sprawl is growing faster than governance, training, or workflow redesign
>85% OF AI INITIATIVES FAIL
THAT’S NOT A TOOLING PROBLEM. IT’S one of ALIGNMENT.
A structured path to real value
At orient(ai)tion, we help organizations determine where AI adds value, where it doesn’t, and what needs to be true — strategically and culturally— for responsible adoption to stick. That means building shared literacy, surfacing constraints, and designing practical use cases that fit your workflows, brand, and risk posture.
Build literacy
Ground decisions in what generative AI is (and isn’t), so teams can evaluate ideas clearly instead of copying trends.
align LEADERS & TEAMS
Create a shared definition of value, success metrics, and guardrails so experimentation becomes coordinated progress.
UNLOCK HUMAN POTENTIAL
Redesign workflows around human judgment and AI support (don’t just bolt onto existing processes) around human judgment and AI support, so output improves and empowers teams.
CREATE TRUST & TRANSPARENCY
Align early, then communicate clearly about when, why, and how AI is used. Transparency builds trust and accountability and helps teams adapt.
ASSESS & MITIGATE RISK
Learn techniques to spot what could go right or wrong, and refine plans early to reduce risk and amplify impact.
Through live webinars, workshops, and curated discussions, we build shared literacy, uncover real opportunities, and design plans that align business goals with human expertise. Our programs meet you where you are, whether you’re defining your vision, planning your roadmap, or testing what works.
WE HELP Turn AI Strategy into organizational Action
GET AQU(AI)NTED
I’m Erin Eisinger, a consultant, strategist, researcher, and designer with 20 years’ experience in digital experiences and products. I created orient(ai)tion to address the question: how can we do this technological shift with more intention than the last ones?
This isn’t about chasing every shiny tool. It’s about finding the right direction and adding the most value, together.
TAP INTO WORKER expertise & EXPERIENCE
Align AI, business goals & USER needs
Unlock potential, NOT just cut costs
Build TRUST & CONSISTENCY
Contact Us
Don’t wander the AI landscape without a guide. We’ll help you find a path that makes sense for you.