FROM FRAGMENTED AI EXPERIMENTING TO AI FLUENCY
STOP CHASING TECH. START SETTING DIRECTION.
“PHENOMENAL!”
“BREATH OF FRESH AIR”
“FAST-PACED, LEVEL-SETTING”
9.8 NPS
Most companies are experimenting with AI, but few are creating meaningful value.
THEY’RE IN THE FRAGMENTATION TRAP
NO CLEAR VISION FROM LEADERSHIP
"We need to be an AI company," but no strategy to guide.
Burden Falls on the Individual
"What do I use? What do I use it for?" Employees left to "figure it out."
Surface-Level Use Cases
Most stay at novice or experimenter level. Drafting emails, summarizing docs = marginal individual gains.
LOW VALUE TO ORGANIZATION
High spend. Low return. Wondering why the promise never materializes.
THAT’S NOT A TOOLING PROBLEM. IT’S A STRATEGY & ALIGNMENT PROBLEM.
Organizations that see real returns start somewhere else: by clearly connecting AI to what the organization is actually trying to achieve. Real AI fluency isn’t about prompts or tools. It’s about seeing work differently: where knowledge gets trapped, where coordination breaks down, and where change would genuinely matter. That clarity creates focus, filters noise, and gives teams permission to move beyond surface-level use cases toward work that truly compounds.
A path to UNLOCK AI value
orient(ai)tion helps organizations move from scattered AI activity to coordinated, purpose-driven use. We want AI that supports better outcomes — for people and organizations — not just faster output.
START
WITH VISION
Define a clear, non-generic vision for how AI supports the organization’s purpose. Clarify why AI matters here, and what outcomes actually count.
build
shared fluency
Create common language and mental models across roles and teams so they can evaluate opportunities thoughtfully.
MEET
IN THE MIDDLE
Connect leadership intent with real workflows to redesign work, pairing human judgment with AI support so outcomes improve and teams feel more capable, not replaced.
MOVE
DELIBERATELY
Connect leadership intent with real workflows to redesign work, pairing human judgment with AI support so outcomes improve and teams feel more capable, not replaced.
Through live webinars, workshops, and curated discussions, we build shared literacy, uncover real opportunities, and design plans that align business goals with human expertise. Our programs meet you where you are, whether you’re defining your vision, planning your roadmap, or testing what works.
WE HELP Turn AI Strategy into organizational Action
GET AQU(AI)NTED
I’m Erin Eisinger, a consultant, strategist, researcher, and designer with 20 years’ experience in digital experiences and products. I created orient(ai)tion to address the question: how can we do this technological shift with more intention than the last ones?
This isn’t about chasing every shiny tool. It’s about finding the right direction and adding the most value, together.
TAP INTO WORKER expertise & EXPERIENCE
Align AI, business goals & USER needs
Unlock potential, NOT just cut costs
Build TRUST & CONSISTENCY
Contact Us
Don’t wander the AI landscape without a guide. We’ll help you find a path that makes sense for you.